San Miguel Foods launches the holiday season with the Home Foodie Madalicious Christmas Kickoff Event

 

San Miguel Foods officially rang in the holiday season last October 29, 2024, at the San Miguel Foods Culinary Center in Pasig City with the exclusive Home Foodie Madalicious Christmas Kickoff. This influencers-only gathering, held at the creatively decorated Culinary Center, brought together over 40 influencers for an afternoon designed to spread festive cheer and build momentum for the San Miguel Foods Home Foodie platform as a top go-to recipe hub.

The event featured a three-hour program filled with interactive activities that highlighted San Miguel Foods’ iconic brands and inspired social engagement. Attendees participated in games such as 4Pics & Words for product recall, as well as the Home Foodie Passport activity, where influencers completed promotional tasks for a chance to win prizes, including a smart digital oven, digital slow cooker, deep fryer, griddle pan, and Masflex cookware. The tasks 1) Encouraged the guests to promote Home Foodie on their social channels and 2) Boosted downloads of the new Home Foodie e-cookbook.

The event showcased three main attractions:

1. Launch of the Home Foodie Madalicious Celebrations: Flavors for the Holidays e-Cookbook. The event debuted the new e-cookbook featuring 17 easy and delectable recipes, from appetizers to desserts, all created with San Miguel Foods products. These recipes were incorporated into the event’s holiday-themed menu, providing a delicious preview of the upcoming season.

2. Cooking demo and holiday hacks by restaurateur Happy Ongpauco-Tiu: Special guest Happy Ongpauco-Tiu delighted the crowd with tips on elevating the holiday classic, Purefoods Fiesta Ham. She also demonstrated a crowd-favorite recipe: Quick & Easy Pandesal Ensaymada with Christmas Ham. The cheese-sugar encrusted pandesal with savory ham filling was a memorable treat that captured the flavors of the season.

3. Culmination of the Home Foodie Madalicious Cookoff Influencer Edition: Ten influencers who participated in a previous cooking challenge in October were recognized for their creations, with each contestant crafting a dish with a mystery San Miguel Foods ingredient. Each was required to prepare and finish the dish in just one hour. Using sponsored equipment from Reyna Gas Stove and Fiesta Gas cannisters and pans by Masflex Cookware & Kitchenware, the participants showcased their culinary creativity. Three standout winners were awarded personalized Home Foodie knives and cooking appliances:  

• Grand winner of 20-L microwave oven: Roanne Tadina with “Lime Oriental Wings” using Magnolia Chicken Timplados Oriental Wings  

• 1st Place winner of a 6-liter digital airfryer: Charisse Espinosa with “Beef Tapa Shepherd’s Pie” using Purefoods Beef Tapa  

• 2nd Place winner of an electric hotpot barbeque griller: Karina Ramos with “Ginataang Manok Inasal” using Magnolia Chicken Timplados Inasal  

Among those who awarded the winners were San Miguel Foods (SMF) Culinary Services Manager Llena Tan Arcenas, SMF Great Food Solutions AVP Sales & Marketing Manager Leah Golez, special guest celebrity chef and Masflex ambassador, Gene Gonzalez, Masflex CEO Hiren Mirchandani, and Masflex Senior Marketing & Creatives Manager Jannel Camba.

Each non-winning participant also received a dinnerware set courtesy of Masflex.

The Home Foodie Madalicious Christmas Kickoff succeeded in enhancing San Miguel Foods’ connection with influencers and consumers, celebrating the joy of cooking and the convenience of creating #Madalicious meals. San Miguel Foods invites everyone to continue the celebration and join the Home Foodie community on Facebook, TikTok, YouTube, Instagram, and its official website where easy-to-follow recipes and inspiration are just a click away.

New Wave of Cooking with Midea

Every woman, especially those who are married, dreams of having an awesome kitchen. Well, it might not be the most favorite place of many ladies but if they want to impress their husband, the best way to a man's heart is though his stomach.

Now here's a good news to those who are planning to upgrade their kitchen as world class brand Midea brings a new twist to your kitchen appliances! Its line of microwave ovens, induction cookers, digital multi-cookers and electric kettles is sure to make any homemaker’s life a lot easier without burning a hole in your pocket. Energy efficiency, solid performance and compact designs make these essential additions in any start-up household.

The products were presented during a bloggers event hosted by Midea Philippines at Marmalade Kitchen at BGC, Taguig City last night. Celebrity Chef Rob Pengson was there to do some cooking demo using the awesome Midea home appliances.

Microwave Ovens. Studies show that the use of microwave ovens in the Philippines is very low. This is mainly because of the common misconception that a microwave oven uses up a lot of electricity but a Midea Microwave Oven uses power efficiently that you only spend P1 in electricity per three-minute cooking time. Because of the way Midea Microwave Ovens work, you can cook faster and more efficiently. Contrary to popular misconceptions that microwave ovens zap food nutrition, Midea Microwave Oven promises a better retention of nutrients because of the short cooking time.

Digital Multi-Cookers. Rice cookers have evolved through the years into multi-cookers that are versatile to cook a number of dishes. Midea’s Digital Multi-Cookers are equipped with Thermal Circulation Technology, which ensures even heating in the cooking pot for perfectly cooked rice. In case you add too much water, its smart fuzzy logic control automatically adjusts the temperature and cooking time of rice. The honeycomb texture of the pot also allows it to retain heat efficiently, ensuring your rice is cooked evenly and thoroughly. These digital multi-cookers come with a number of presets that take the guesswork out of cooking. Just press a button, and you get perfectly cooked dishes in a matter of minutes. Aside from cooking rice, you can also use it to cook congee and stews, steam seafood, rice cakes and vegetables, make soup, and boil eggs. 

Midea’s Multi-Cookers come in two models. One model can even double as a pressure cooker. With it, you can cook the toughest cuts of meat until they are tender in a short time. Midea’s Multi-Cooker/Pressure Cooker have a 10-Dimensional Protection System and self-locking lid with auto/manual release function that ensure safety during cooking.

Induction Cooker. Midea’s Induction Cooker is a space-saving alternative to a gas range. Its slim design and sturdy construction make it a fitting addition to any kitchen. An induction cooker is more economical than gas range, and uses 37% less power than an electric stove. It cooks 40 percent quicker than an electric stove due to dual-coil technology that makes it heat up faster. It is safe to use around children because of its flameless heating and an auto shut-off feature.

Electric Kettle. Midea’s Electric Kettle is one of the safest kettles in the market. It has a number of built-in features that make boiling water not only economical, but also safe. In just three minutes, Midea’s Electric Kettle can boil water. It also has lower power consumption than other electric kettles. Midea’s Electric Kettle comes with double wall technology that prevents its exterior from heating, as well as keeping boiled water warm for a longer time. With its patented UK Strix control that ensures against dry boiling and protection from overheating, you and your family are safe from electric shocks, injuries or fire.

It also has integrated cord storage for safety and convenience. When not in use, you can easily wind the cord under the kettle to keep it away from accidents.

True to their commitment of enriching the different lifestyles of people, Midea lets you experience the same quality of innovative appliances but at a reasonable price.

Indeed, live different, choose different. 

Midea is one of the world's largest producers of consumer appliances. Established in 1968, Midea has consistently strived to make the lives of its consumers easier with their line of innovative products. On 2014, Midea Global partnered with Concepcion Industrial Corporation to bring the brand closer to Filipinos. For more information on Midea, please call +632-850-9888 or visit www.midea.com.ph.

The “Quality Cream-based” Sauces from Clara Olé

From the family that made Pasta Sauces a true and delicious fixture in every Filipino dish, Clara Olé, a leading name in pasta sauces, tomato sauce, marinades, syrups, jams & jelly, dips n’ dressings, introduces its newest line of cream-based sauces that will surely provide delight in every family meal.

There’s no doubt that these “Quality Cream-based” sauces—Carbonara Pasta Sauce, Béchamel White Sauce, and Creamy Tomato Pasta Sauce—from the Clara Olé line of products by Sysu International Inc., serves as its latest coup de grâce in the Philippine food industry. 

With this trifecta of sauces, more Filipino families, working professionals and cooking enthusiasts will surely look forward to heading to the kitchen to whip up a non-stop bevy of delectable dishes using Clara Olé’s impeccable, quality sauces.

The Clara Olé “Carbonara Pasta Sauce” is a cream-based pasta sauce that’s immaculately creamy, and fuses salty, smoked bacon and cheesy flavors that will lend your pasta a rockin’ and mind-blowing taste with flavorful creaminess.

You can also use the “Carbonara Pasta Sauce” as an exciting dip for nachos, fries, potato chips, topping for sausages, as burger sauce, sandwich spread, dressing for salads and veggie sticks.

The other sauce in the line-up is the Clara Olé Béchamel, a cream-based white sauce with a masterful blend of butter, cream and cheese. 

But unlike its siblings, the Béchamel, touted as one of the “Mother Sauces” of French cuisine, is primarily used as topping on baked pasta variants like the baked lasagna or baked macaroni, veggies, and can serve as filling for rolled chicken meat dishes like cordon bleu, chicken a la kiev, meat pies, and even sandwiches.

And extend its use as sauce for fried breaded meat and grilled seafood, spread for canapés, and as dip for salted chips. 

Finally, the Clara Olé “Creamy Tomato” is a cream-based pasta sauce that combines luscious cream and vine-ripened tomatoes to provide a succulent smell and heart-warming creaminess that strike every palate.

This creamy, red sauce is used mostly for pastas, and yet can extend its use by transforming to become delicious gravy for roasted or breaded chicken, as dip for fries and chips, sauce for meatloaf and potato dumplings, and even as base for tomato soup or pizza sauce. That’s talking about true variety.

So make those pasta dishes—and a whole lot more—come to life by using Clara Olé’s newest “Quality Cream-based sauces.” Truly, Clara Olé remains true to its commitment of offering value for money, convenience and excitingly delicious products for everybody’s everyday meal. 

Want to see and experience for yourself how Clara Olé can transform an ordinary dish and make it spectacular? Head off now to your favorite supermarkets or grocery stores and bring home the delightful taste of Clara Olé’s “Quality Cream-based sauces” to make your every meal a true spectacle for your family and friends.

Know more about Clara Olé value offerings, visit www.claraole.com or “Like” www.Facebook.com/myclaraole or follow via Instagram @ClaraOlePH and share your unforgettable cooking encounters and dining experiences using Clara Olé Carbonara, Béchamel White Sauce and Creamy Tomato. You can even catch exciting Clara Olé “Pot Sessions: A Cook Without A Book” adventure webisode series via their Facebook app: https://www.facebook.com/myclaraole/app_566691690034303.