Shopee, the leading e-commerce
platform in Southeast Asia and Taiwan, has teamed up with L’Oréal, the world leader in beauty and skincare, to roll out
artificial intelligence (AI) and augmented reality (AR)-powered tools on
Shopee’s platform. The joint partnership demonstrates both Shopee’s and
L’Oréal’s commitment to continuously innovate and power Southeast Asia’s beauty
and skincare categories into the future, and to provide shoppers a convenient
and personalized online shopping experience. The AI and AR-powered tools will
also benefit millions of users across Southeast Asia, especially digital-savvy
millennials who are drawn to innovation, creativity and a sense of
self-discovery.
With L’Oréal’s AI and AR-powered tools, Shopee BeautyCam by ModiFace and the Effaclar Spotscan by La Roche-Posay,
Shopee users are able to digitally try on different shades of L’Oréal’s
lipsticks as well as receive personalized advice on the best L’Oréal skincare
treatments to tackle acne. Users only need Shopee’s app and a front-facing
camera on a mobile device to access these tools. The partnership also sees
L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE and Shopee Slice to deepen consumer engagement.
Ian
Ho, Regional Managing Director, Shopee said, “We are excited to
partner with L’Oréal
to bring these AI and AR-powered tools to our platform. This partnership
demonstrates our joint commitment to transform Southeast Asia’s beauty and
skincare market with innovation and technology. With more consumers purchasing
their beauty and skincare essentials with Shopee, we are confident that
shoppers will enjoy a more personalized and
seamless shopping experience with these digital innovation tools.”
AI and
AR-powered tools for the empowered online shopper
With more consumers
entrusting mobile self-diagnostic tools to help uncover what best suits them[1], the digital innovation tools, Shopee
BeautyCam and Effaclar Spotcan on Shopee, will help consumers better understand
their individual beauty and skincare needs as they shop online. With more than 95% of Shopee’s
transactions occurring on
mobile across the region, the partnership promises shoppers a seamless
mobile shopping experience, from the use of L’Oréal’s mobile AI and AR-powered
tools to discover products, to delivering the products right to their doorstep.
The launch of these digital innovation tools is done in collaboration with both
of L’Oréal’s make-up and skincare divisions.
The Shopee
BeautyCam employs AR simulation to allow Shopee users try different shades
of make-up, resulting in photo-realistic results in the form of a video or a
selfie. To achieve this, ModiFace by L’Oréal uses AI-enabled shade calibration,
AI-powered analysis of information provided by makeup brands, as well as images
and descriptions available on social media. Launched during L’Oréal’s recent
regional campaign with Shopee and in conjunction with International Lipstick
Day in July, Shopee users were able to try the feature first on L’Oréal
lipsticks. The proprietary technology will eventually be extended across other
L’Oréal make-up products in the future across Southeast Asia.
L’Oréal’s other AI-powered digital innovation tool, Effaclar Spotscan, harnesses artificial
intelligence technology to offer users instant, personalized and professional
acne analyses. Users are awarded an acne score and are given a personalized
Effaclar routine with specific skincare tips to best tackle their acne spots.
Featured during selected campaigns, the tool was launched in conjunction with
other in-app activations such as in-app dermatologist consultations. The
feature was successfully launched in Singapore, Vietnam and Taiwan, and will
continue to be rolled out in select markets in the coming months.
Ninell
Sobiecka, Vice President, Active Cosmetics Division, APAC said, “We are pleased to partner with Shopee to make our first
acne diagnostics tool, the Effaclar Spotscan by La Roche-Posay, available to
users across Southeast Asia. This AI-powered tool helps users make more
educated skincare choices based on their own unique skin type, all in the comfort
of their own homes with the Shopee app. Together with Shopee, we are committed
to empowering users and making lives better with innovative technology.”
Chris
Driver, Commercial General Manager, Consumer Products Division, APAC adds, “We are thrilled to partner with
Shopee to bring the Shopee BeautyCam by ModiFace to millions of users across
the region and to reinvent the beauty industry. This technological innovation
gives consumers the freedom and creativity to explore L’Oréal’s wide
array of lipsticks and helps users learn more about what lipstick suits them
best. All done within Shopee’s app, this provides users a convenient, effective
and simple way to discover more make-up products as they make their next
make-up purchase online.”
Interactive entertainment for
a personalized online retail experience
Coupled
with L’Oréal’s digital innovation tools, the partnership sees L’Oréal tapping
into Shopee’s key interactive entertainment features such as Shopee LIVE, Shopee’s in-app live
streaming feature, and Shopee Slice,
a popular in-app game, to deepen engagement with consumers for a more
personalized online retail experience. Through this, Shopee and L’Oréal are
able to provide users higher entertainment value and benefits, as they learn
more about L’Oréal’s extensive array of products, digital innovation tools, as
well as make-up and skincare tips.
Shoppers
can watch out for amazing deals and discounts up to 50% off on L’Oreal
foundations and other products during L’Oreal Brand Day on August 10.
All L’Oréal,
Maybelline, and Garnier make-up and skincare products can be found via their
respective official stores on Shopee, under Shopee Mall, which offers 7-day
returns, 100% authenticity, and free shipping[2].
Download
the Shopee app for free on the App Store or Google Play Store.
[1] Nielsen: The Future of Beauty 2018
[2] Terms and Conditions apply.
