Midea brings work-life balance essential for homemakers

One of the most time-consuming activities in the household is doing the laundry. There are still homemakers that choose to hand wash their clothes while a good majority find the wash, rinse, and dry cycle exhausting.

“This is where quality home appliances enter the scene. By choosing the right home appliances, everyone can lighten the demands of their household chores,” says Mr. Joeben Gamatero, Concepcion Midea's Marketing Director.

One touch convenience
What if you could finish your laundry with just a touch of a button? Global brand Midea has made this possible by stepping up with its Fully Automatic One Touch Washing Machine. Equipped with a One Touch feature, this washing machine can wash, rinse, and dry with just a push of a button.

This function does not only lessen the time and effort usually involved in washing clothes, it also minimizes the common confusion of homemakers with the many buttons and dials of washing machines. More importantly, it lessens the period they spend on this chore and gives them more time to do other things.

Mr. Gamatero suggests, “Homeowners should always look for user-friendly, efficient appliances. Half of their work is already done once they do.”

Efficiency is key
“The term efficiency is multidimensional when it comes to appliances. Other than being easy to use, home partners should also be friendly to the pocket and equipped with good features,” continues Mr. Gamatero.

Another feature of the Midea One Touch Washing Machine is the Quick Wash function that lessens washing time by as much as 50% versus other washing machines. With this feature, washing a full load takes as fast as 19 minutes so homemakers can have more free time on their hands.

Additionally, this washing machine comes with two other features that both save on electricity and water usage. The Piso Wash does a complete wash and dry cycle all for 1php of electricity cost per load while Smart Sensors automatically set the right time and amount of water based on the laundry load. The latter helps save water by as much as 37%.

Time is a very valuable resource for homemakers. Though they are leading very active lifestyles now, they are still expected to be hands-on in managing their homes. While their packed schedules may limit their capacity to keep up with this responsibility, one way they can do to remain on top of things is to choose the right appliances.

Mr. Gamatero concludes, “Homemakers deserve a good work-life balance. By having the right home partners, they can continue doing their many roles effectively while still having ample time to enjoy other things they love.”

Sharp: Managing Asthma and Allergies

Asthma is such a common disease that you probably know someone who had it as a child or still has it as an adult. You probably even have it. In the Philippines, three out of ten children and one out of ten adults suffer from asthma. Asthma episodes may vary among kids – some outgrow it, while some retain it to adulthood. There are even those whose asthma symptoms become dormant and then reappear later in life. While most parents would think that their children will outgrow their asthma, it is always better not to take chances.

As a mother who have asthmatic kids, I would really want to have products that can help eliminate or lessen the chances of getting attacks specially when it is hot/summer season.

Modern advances may have made asthma easier to manage, but it is always a good measure to look for better ways to prevent asthma attacks caused by common triggers found in the house such as dust, pollen, dust mites, molds, and pet dander. Don’t let allergy triggers at home be the cause of your child’s (or your own) asthmatic episode. Make sure that the air you and your family breathe at home is clean and safe and free from airborne allergens with the unique Plasmacluster Ion Technology from Sharp.

Plasmacluster Ion (PCI) Technology is a one-of-a-kind air purifying innovation that releases positive and negative ions that effectively deactivate the effects of airborne allergens and other threats by up to 99%, make the air odor-free in a chemical-free method, remove static electricity which makes dust stick and gather, and provide better skin moisture.

Sharp has PCI Air Purifiers with Humidifying Function, which releases high-density Plasmacluster Ions and provides a well-balanced humidity in the air. Its air purifying power is doubled with its triple filters that collect airborne dust and odor particles. This is great for families that commonly experience dry eyes and dry throat, which act up normally when one wakes up. The Sharp PCI Air Purifier with Dehumidifying Function, on the other, provides air purification while also reducing the level of humidity indoors. This is perfect for households that retain too much moisture. Plasmacluster Ion Generators, meanwhile, are also good for use in work stations and industries such as restaurants, hotels, food processing factories and textile factories. Whichever air purifier or ion generator you choose, you will be able to keep airborne allergens at bay – making your indoor space friendly and safe for anyone suffering from asthma.

All Plasmacluster products are designed to deliver comfort to any room by creating an atmosphere filled with clean and safe air inspired by nature. Plasmacluster Ion Technology is engineered to provide superior Sharp experience, each made with the vision of providing comfort and convenience to each Filipino home. This is a commitment pushed by Sharp through its “Our Brand, Our Pride” philosophy, a pledge to uplift the quality of Filipinos’ lives through outstanding products.

For more about Plasmacluster Ion Technology, and other exceptional products of Sharp (Philippines) Corporation, visit www.sharp.ph or join us on www.facebook.com/SharpPhilippines.

McVitie’s: The sweet biscuit with staying power

With more than 120 years of history and still counting, and after other digestive biscuits have come and gone, everyone can count on McVitie’s to stay and serve your favorite digestives. Its success definitely didn’t happen overnight, but thanks to Robert McVitie and his father William, we are now all enjoying a century- old recipe that has been trusted by millions of people around the world including the royals of United Kingdom.

The father-and-son tandem opened a bake shop in Rose Street, Edinburgh, which in time gave Robert all the honed skills and a reputation as one of the better bakers in the city. With that he was able to open more shops and expanded their business. From that point, he passed his family legacy to his sons and sent them to school to study bakery.

Robert McVitie Jr. continued with the family business and focused more on developing biscuits because it was more in demand during that era which was characterized by maritime explorations. It was also during that time that Charles Price joined the business, making the partnership McVitie & Price a household name in Edinburgh.

Not long after, Alexander Grant entered the picture and produced the first and original “Digestive” biscuit, the same original recipe that is still enjoyed today. The rest is as they say, is history.

Aside from being the United Kingdom’s favorite tea time snack, McVitie’s received the royal seal of approval in 1893 when the company was commissioned to bake the wedding cake of Queen Mary and King George V. From then on, McVitie’s has been part of British royal tradition by baking cakes and other sweets for their national festivities. And just recently, McVitie’s added another feather to its cap when it was commissioned to make Prince William and Duchess of Cambridge Kate Middleton’s chocolate biscuit bridegroom’s cake.

The health benefit in McVitiie’s Original Digestives must have been also a big factor in its becoming a long time trusted household brand in many countries. Proper digestion and fiber rich food that flushes out toxins really do a lot of wonders to most people, keeping away sickness.

Other variants such as McVitie’s Wholewheat  Digestives offer a healthier option with more fiber which is mostly favored by health buffs and those who are in a fitness program. Milk Chocolate and Dark Chocolate Digestives are made for those with a sweet tooth in mind and let them enjoy the benefits of a healthy and sumptuous snack.

And compared to other biscuit snacks, McVitie’s has fewer calories and contains less fructose corn syrup. It was made even healthier without all the artificial ingredients, cholesterol, and transfats.  Each bite is packed with fiber which is very much needed to gain better health.

Now, with a variant for the young ones, McVitie’s Kids which has the biscuits shaped in their favorite cartoon characters, the digestive formula that has been enjoyed by many for centuries can now be enjoyed by everyone, no matter what age.

With all the rich history and rich goodness in every yummy bite from McVitie’s Digestives, what else is there to look for from a snack? Simple – just look for the name “McVitie’s” on the label and you can’t go wrong.

For more about McVitie’s Digestives, visit www.mcvities.com, or click “Like” on its Facebook Page www.facebook.com/mcvitiesdigestives.