Modele Phlippines’ Next Go-See Search is on

As the reality search for the “New Models of Influence!” dubbed MODÈLE PHILIPPINES nears its final stretch, Professional Models Association of the Philippines (PMAP) announces its next go-see on May 7, 2016 at F1 Hotel Manila, 32nd Street Bonifacio Global City, Taguig.

Capping its 29th anniversary, Professional Models Association of the Philippines  (PMAP), the country’s most esteemed models’ guild, recently launched MODÈLE PHILIPPINES. It is aimed at discovering and mentoring aspiring or experienced models with excellent potentials to become masters of their game, and reset the course of professional modeling in the Philippines. It is unique in the sense that famous personalities of modeling, all PMAP luminaries, will play mentor to the contestants. Twenty mentors from the ranks of PMAP will be matched to each of the 10 female and 10 male candidates. These mentors will groom the contestants, preparing them for the tough world that is modeling, present them to the general public (through television) and the judges to pick the first-ever MODÈLE PHILIPPINES winner.

The prestigious model reality search is presented by The Zen Institute, in partnership with Marco Polo Ortigas, DVO and Cebu, F1 Hotel Manila, Golden Phoenix Hotel Manila, Hotel Sofitel Philippine Plaza Manila, Hertz, Seven Fridays, Business Mirror, Experience Travel and Living magazine, Village Connect, ANC 21, Jetsetter Asia, SonshineTV.

For more information and updates, email modeleph@gmail.com, or like them on Facebook  /modelePH; Instagram @modelePH.

#tHRive 3: PMAP launches 53rd Annual Conference

The members of the 53^rd PMAP Annual Conference Directorate were presented during the association’s 614^th General Membership Meeting at Dusit Thani Hotel in Makati City last March 30. In the photo are (from left) PMAP Vice President and Conference Chair Leo Gellor, Serely Alcaraz, President Jesse Rebustillo, Past President Bong Austero, Immediate Past President Roberto Policarpio, Ging Igual, Treasurer Paz Malubay, Trustee Ellen Fullido and PMAP Foundation Executive Director Lina Aseneta. Other members of the AC Directorate are Past President Jimmy Isidro, Trustee Michelle Garcia, Trustee Gigi Alcasid, Felix Dan Lopez, Luigi Mapa, Jovie Monsalud and Bernardette Cunanan.

The Philippines today is at the cusp of new and great opportunities.

With the impending rise to power of new national leaders, the emergence of a more vigilant Filipino people, the advent of the ASEAN integration, and overall improvements in various global and national indicators, the challenge is not anymore survival, or development, but to ride the momentum.

The call of the hour is to bring the country to new and greater heights, towards sustainable prosperity. The greater need is to deliver inclusive growth for all Filipinos. The mandate for PMAP is to strategically position people – Filipino human capital, as the main driver of the movement

For this is the time to tHRive!

The People Management Association of the Philippines (PMAP), the premiere organization of people managers and HR practitioners in the country, is celebrating its 60^th anniversary this year and is coming up with bigger and more relevant initiatives and advocacies.

The 53rd PMAP Annual Conference with the theme “#tHRive3: Total HR Innovation. Velocity. Endurance. Execution. Excellence” will be held at the Philippine International Convention Center, Pasay City from October 19 - 21, 2016.

This year’s Conference is dubbed as a conference like no other featuring:

•       A VERITABLE MARKETPLACE of cutting-edge and fresh ideas, emergent theories, endless solutions, best practices, relevant advocacies, and state-of-the-art HR technology.

•        UNPARALLELED ROSTER of speakers with global, regional, national stature that includes “one of the greatest HR gurus in the world”

•        PROACTIVE BALANCE of session topics and learning fora – a conference that offers a variety of sessions that target various levels of learning needs as well as a variety of issues and concerns delivered through innovative and creative ways.

•        A DYNAMIC LEARNING DESIGN that allows attendees to customize their participation based on individual agenda.

•        SHOWCASE of best practices, award-winning programs, and cutting-edge resources and technologies.

•        EXTRAORDINARY potentials for networking.

The sought-after PMAP AWARDS in human resource and people management excellence once again celebrate a rich harvest of HR talents and initiatives in both the private and public sectors:

§  The People Program of the Year (PPY).  Awarded to a company for its relevant, unique, innovative and/or cutting-edge program, which is designed to provide meaningful contributions and improve employer-employee relations to meet a specific need of the company.

§  The People Manager of the Year (PMY). Recognizes the HR practitioner who has imbibed and modelled the strategic role of human resources in the organizations, through exceptional people initiatives and programs addressing business challenges. The awardee continues to make significant contributions to the development of the HR profession. He or she is actively involved in advocacy and community work, and strives to continuously achieve personal mastery and a balanced life.

§  The Employer of the Year (EOY). Recognition to a company that satisfactorily fulfils its people management responsibilities, as demonstrated by its leadership, dynamism, professionalism, strategic thinking and implementation, continuous improvement in HR processes and programs, linkage of HR to business objectives, and employee focus.

On top of the highly-relevant plenary and concurrent sessions, our FELLOWSHIP EVENTS and PMAP EXPO will be bigger and bolder in time for PMAP’s Diamond year celebration with exciting activities and programs that every people manager or HR practitioner in the country should not miss.

For more information, please contact the PMAP Secretariat at tel. no. 726-1532, email pmap@pmap.org.ph, visit www.pmap.org.ph or “Like” www.facebook.com/PMAP1956.

Emily Abrera: Passion beyond recognition

Advertising legend Emily Abrera, Chairman Emeritus of McCann Erickson Philippines.

The Agora Awards, hosted by the Philippine Marketing Association (PMA), ushers its 36^th anniversary through a showcase of another breakthrough in the marketing industry—The Agora Circle Conference. To be held this coming October 21 at the Marriott Grand Ballroom, the gathering will feature former winners of the reputable Agora Awards. The assembly is set to be another inspirational and educational session, with the past winners sharing first-hand stories on how they developed their winning marketing strategies.

Agora BEST Talks chairman Donald Lim shares that the PMA decided to revive this initiative as an inspiration for marketing professionals and students. He says, “This year, we decided to revive it, because we saw that people are really looking for avenues to learn more about marketing, its trends and innovations. They really wanted to get in touch with new marketing tips.”

This year’s Agora Circle Conference follows the theme “Fifty Shades of Marketing Darker” and takes off from PMA’s “Fifty Shades of Marketing” held last July.

The conference will be open to members of the academe, industry professionals, and students. Speakers will be discussing topics that are of interest to the local marketing industry such as topics on branding, entrepreneurship, social responsibility, and technology.

One of the speakers to be featured at the Agora Circle Conference is advertising legend Emily Abrera, who received the Agora Award for Marketing Management in 1995.

Abrera, who is chairman emeritus of McCann Erickson Philippines, quipped that the Agora award she bagged was totally unexpected.

“It was a nice thing to have at that time. Years later though, you discover that an award is simply a recognition of something you’ve done at a certain point in time.”

She elaborates, “What you do with people, talents and skills, and what you do later on after you have left the field you were comfortable in, I think, is a greater measure of how well you have used your knowledge.”

Abrera joined McCann-Erickson Philippines as creative group head in 1978, and became executive creative director in 1981. In January 1992, she was named president/chief executive officer of McCann-Erickson Philippines, acknowledged as the leading advertising agency in the Philippines since 1987. In January 1999, she assumed the chairmanship of McCann-Erickson Philippines.

Under her leadership, McCann rose to prominence for its creative products, social awareness programs, and business success. She is among the few creative talents who have held top agency position, as highlighted in August 2002 at the Ad Summit by the Association of Accredited Advertising Agencies-Philippines, where she was honored as one of the “25 Mavericks in Philippine Advertising.”

Although she has since retired from the advertising business, Abrera is involved with Foundation for Communication Initiatives Inc. (FOCI), a non-profit advocacy and development communications group.

With success after success under her belt, one would think Abrera knows the industry like the back of her hand. When asked about the advice she has for newbies, however, the advertising legend gave simple, heartfelt words.

“Follow your passion. That was how it was for me so it never felt like work. It continues to be my passion today.”

She closes, “I manage to use what I’ve learned and what I know for something good, something that could benefit a greater number of people. We’re happy when we can do that.”

For details and reservations, visit www.theagora.ph. For information about the Philippine Marketing Association, visit philippinemarketing.net.ph.

1st Trends and Perspectives Summit

Do you want to know how to approach the human resource management function from a marketing perspective? How about deepen your understanding of your target clientele and market segments as they apply in different HR areas: from talent acquisition to employee engagement?

The People Management Association of the Philippines (PMAP), the premier organization of People Managers and HR Practitioners in the country today, will show you how to harness your employment brand as a key buy-in for organization change and business transformation as it holds the 1st Trends and Perspectives Summit: HR + Marketing = Increased Business Performance March 25, 2014 (9:00am to 5:00pm) at the Grand Ballroom of New World Hotel, Makati City. 

This Summit offers a rare venue for HR practitioners to learn key concepts from marketing and apply them in the rollout of people plans and programs. A special session on how business and people managers could best approach ASEAN integration in 2015 will also be presented.

Seasoned executives from both the human resource management and marketing disciplines will offer insights on 7 topics:  (1) Ms. Len Pozon, Vice-President for Marketing Services and Communications of Pioneer Life, Inc. will talk about The HR-Marketing Link: Overview; (2)      
Mr. Dhritiman Chakrabarti, Regional Practice Leader of Rewards, Asia Pacific, and the Segment Leader of Talent and Rewards, ASEAN of Towers Watson and Mr. Patrick Marquina, Director of the Talent and Rewards of Towers Watson Philippines will tackle Positioning your Organization through Competitive Reward System; (3) Ms. Marife Zamora, Managing Director for Asia Pacific, Europe, Middle East, and Africa of Convergys Corporation will share her expertise on Building Organizational Brand to Acquire High Caliber Talents; (4) Mr. Mark Galutera, Managing Director of DSM Manila LLC will speak about Developing Culture and Internal Brand Building through Innovative Learning and Development; (5)  Atty Josephus B. Jimenez, FPM, 2014 PMAP President and Former Undersecretary, Department of Labor and Employment will enlighten us about the ASEAN Integration 2015: The Emerging Risks and Threats from ASEAN Integration and how to cope with them; and (6) Mr. Enrique V. Abadesco, DPM, 2008 PMAP President and current President of the Philippine Society of Fellows in People Manager will reveal Emerging Opportunities for Competent HR Practitioners.                                                          
  
The seventh learning session on Perspectives of Marketing Executives on Current HR Trends
 will be discussed by a panel composed of Ms. Yayu E. Javier, President of the Philippine Marketing Association and President and Chief Operating Officer of Avanza, Inc.; Mr. Butch Jimenez, Head of Retail Business Group, PLDT; Mr. Jun Gesmundo, Jr., Professional Lecturer of De La Salle University; Mr. Mark O. Go, DPM, 2007 PMAP President and Founder and President of Berkley School; and Mr. Barbie L. Atienza, DPM, 1998 PMAP President and current Head of the External Affairs and integrated Marketing Communication Group, Manila Bulletin who will act as the moderator.

Sign up now and avail of the PMAP promo of Php 4,000 (PMAP Member) and Php 5,000 (Non-Members).  Reserve 5 seats and get one for free! For more details, please contact PMAP at 726-1532 loc. 304 and look for Mr. Hoxton Anapen email hoxton.anapen@pmap.org.ph.

National Wellness Day 2013: A Big Success

Some of the organizations which participated in the National Wellness Day (from top left): Petron Corporation, PMAP Secretariat, SGS Gulf Limited, Canon Philippines and UCPB, the lead site of the activities in NCR.

Filipino workers from all over the country and even overseas participated in the National Wellness Day activities last June 21.

The People Management Association of the Philippines (PMAP), the premier organization of HR practitioners and people managers, successfully held the nationwide activity that promotes health and wellness in the workplace as one of the most important issues that companies need to address today. Almost 100 member companies from Luzon, Visayas and Mindanao have organized different wellness activities in their respective workplaces on the said day. The highlight of the celebration is the 7-Minute PMAP Wellness Moment, a quick wellness activity that involves stretching and meditation to be done simultaneously across the nation by employees at exactly 3:00 pm.

This PMAP initiative, in Partnership with Healthway Medical, even reached workers from the Guam office of one of their members, SGS Gulf Limited, who performed the activity along with their colleagues based in the three offices of the company in the Philippines. With the success of the event, PMAP is pushing for the National Wellness Day to be done annually every third Friday of June.

Furthermore, on October 2013, PMAP will hold a fun run at CCP Grounds, Pasay City as the culminating event of the organization’s efforts in promoting workplace wellness this year. Aside from targeting more than 1,500 participants in the fun run, the event also aims to provide a venue for different organizations to showcase their respective wellness initiatives. 

2013 PMAP Awards launch on March 20

Does your employer offer competitive compensation, benefits and recognition for good work? Do you know a company that provides a stable and secure workplace with substantial retention rate and job security?  Does your boss promote work-life balance and a healthy work culture and present opportunities of career growth?

The People Management Association of the Philippines (PMAP) encourages the public to help them find and recognize companies and individuals who promote sound people practice in their respective workplaces.  The annual search for the PMAP Employer of the Year (EOY), Personnel Manager of the Year (PMY) and People Program of the Year (PPY) will be launched at the 584th PMAP General Membership Meeting (GMM) at Hotel Intercontinental, Makati City on March 20, 2013.

The PMAP Awards, the highly-coveted recognition from the premiere organization of human resource management (HR) experts, aims to honor organizations and individuals for their outstanding accomplishments and exemplary contributions to the promotion and development of the HR practice and profession. This year’s winners Awards will recognized on September 25, first day of the 50th PMAP Annual Conference at the Philippine International Convention Center (PICC).

To hype up the event, two distinguised speakers are invited to share their stories on the theme “What Makes a Winner” during the GMM. Mr. Francis J. Kong, President of FunWorks Inc. and Success Options Publishing Company, will present, “Defining a Winner.” Mr. Ramon B. Segismundo Senior Vice President & Head of HR and Corporate Services of the Manila Electric Company will tackle “People Leadership Excellence.” Meralco is the 2012 PMAP Employer of the Year awardee.

For more information, please contact the PMAP Secretariat at tel. no. 726-1532 or email pmap@pmap.org.ph. Want to get updates from the premier organization of HR practitioners and people managers in the country? Visit www.pmap.org.ph or “Like” www.facebook.com/PMAP1956.