Celebrate life’s winning moments with Goya and score cool gadgets!

Little achievements in our daily lives deserve a sweet reward. Nothing beats Goya chocolates as a treat to celebrate life’s simplest winning moments.

And now there’s more reason for you to celebrate with Goya’s Winning Celebrations Raffle Promo! Six units of MacBook Air, 10 units of iPhone 6, 17 units of iPad Mini and 70 gift certificates worth P1000 from Mercury Drug Store are being given out to those who choose to enjoy daily victories with Goya. 

Promo lasts until July 15, 2015. Winners will be drawn on August 15 at Delfi Marketing Inc. offices in Metro Manila, Cebu and Davao. In case of a winner’s name being picked twice during the draw, the winner gets the prize with a higher value. All winners will be notified by registered mail, and prizes can be claimed at designated Delfi Marketing offices.

So whether it’s welcoming your child home from a day at school, completing a pile of to-dos at the office, or something as simple as finding a slot at a crowded parking lot, choose to celebrate little victories with Goya.

Goya for the Filipinos and Chocoholics by Heart

What exactly is the difference between tsokolate eh and tsokolate ah?

Both were used as code in Noli Me Tangere where tsokolate eh, the “good” thick chocolate drink was for important guests, while tsokolate ah, the “bad” watery version was for nuisances. Both are still used today, but as different recipes rather than a comment on one’s importance. These quirky terms survive as reminders of how we came to our identities as Pinoys through our long-running love affair with chocolate, and the history of our own language, Filipino.

Filipino today is the result of generations of modifying the Tagalog dialect with various Spanish and English influences. It was officially chosen as the national language in the first National Assembly in 1937 because it identified us as Filipinos. In 1946, President Osmeña passed a law officially celebrating it with the first Linggo ng Wika, then held on March. It was in 1997 when President Ramos declared the entire month of August as Pambansang Buwan ng Wika.

Chocolate has its own rich history in the Philippines, and it was the Spanish that introduced us to it. It was love at first bite, and we never looked back. One chocolate brand in particular has captured our love affair with chocolate. And much like other things we Filipinos have inherited such as the jeepney, adobo, and our language, we took chocolate and made it distinctly Pinoy!

In this case it was Goya, when it introduced the Goya Chocolate Bar in 1956. The company’s signature chocolate, the Goya Bar quickly became a favorite amongst Pinoys because it was sweet, simple, straightforward, and undeniably Filipino.

2006 was a big turning point when Delfi Foods Inc., updated the iconic brand, Goya, using the expertise and license of Delfi Chocolate Manufacturing  SA Switzerland. This overhaul included sourcing the best cocoa beans, new and exciting chocolate recipes and variants, a modernized 3-hectare manufacturing plant in Marikina City, and a message that’s as honest and wholesome as the chocolate itself: Enjoy Life, Enjoy Goya!

Goya now has lots of different chocolates, but the Goya Bar remains a Pinoy favorite and the crown jewel of a brand founded over 50 years ago. Mostly unchanged since 1956, the Goya Bar still represents the Filipino and the Pinoy’s love for chocolate. With its history and identity, some might even say that it is the Filipino Chocolate. Loved by all, the Goya Bar does not discriminate, and it is still sweet, simple, and straightforward.

Perhaps most important of all, the Goya Bar has continued to grow with the Filipino thanks to the ongoing efforts by Delfi Foods. Since acquiring the brand in 2006, they have introduced new exciting recipes that cater to the Filipinos cravings for different types of chocolates, including 9 different variants for the Goya Bar!

Aside from the classic Milk Chocolate, Pinoy’s can also have their Goya Bar in rich Dark Chocolate, delicate Cream White, milk chocolate with Raisins, milk chocolate with Raisins and Nuts, milk chocolate with Almonds, Cookies and Cream with real cookie bits, Krispy Krunch—rice crispies in milk choclate, and Krispy Krunch Dark—rice crispies again, but this time in luxurious dark chocolate.
With all of these delectable Goya Chocolate Bars to choose from, Chocoholics everywhere have even more ways to enjoy life and enjoy Goya!

After all, chocolates are far more than just a sweet treat for us Filipinos. Chocolate to us is a gift, a celebration, and a tradition. And as President Osmeña wisely concluded, traditions are best honored by celebrating them.

This August, Goya invites all Chocoholics to stand proud and celebrate Buwan ng Wika with friends and family! Show your wit in the talumpati, your poetic heart in the tulaan, your intelligence in the bugtungan, make old Francisco proud in the balagtasan, and for the fiesta, make sure you’re stocked with lots of your favorite Goya Bar!

Not a certified Chocoholic yet? Join us on Facebook at http://www.facebook.com/GoyaChocoholics!

The Profile of Flawless Chocolates

Why do women love chocolate? Personally, every pack of the tasty treat is love at first bite. 

The experience is much much better when the chocolate came from someone special to your heart. It makes you feel loved and happy with the fact that a thoughtful and generous soul just gave you something to irresistible to eat.  It's a sweet gesture to give something sweet to your sweetheart (redundancy intended).

Why are chocolates so heavenly good? Because chocolates, to be very, very good, are supposed to be processed with perfection in mind and thus, there is no room for error. Everyone wants to eat chocolate so it has to be of excellent quality to be truly outstanding.

This is what Delfi, a top chocolate confectionery brand, always bears in mind in the manufacture of their world class-quality chocolates. Through meticulous research, including time-perfected recipes plus safe handling and processing of top-quality raw materials, Delfi is now able to make chocolates as perfect as possible to meet consumers’ discriminating demands.

To make everything perfect, Delfi, brought here in the Philippines by Delfi Foods, Inc., makes sure that the quality of each product that comes out of their factory is really top of the line. All necessary ingredients are infused on its products, like Goya and Knick Knacks, for example, and carefully handled to make them perfect in taste. “Aside from being an art, chocolate making is also a science. Precise timing and temperature of the cocoa is always carefully observed to make that signature Delfi taste in every Goya chocolate,” explains Nilo Chincuanco, General Manager of Delfi Foods, Inc.

The scientific side in making Goya involves putting up a dedicated team of product experts to oversee all chocolate-making activities and at the same time, rigorous safety and quality standards are met or even surpassed to make the perfect chocolate.

With the Delfi Quality Management System in place, plus globally recognized manufacturing standards like ISO 22000, HALAL certification, Hazard Analysis and Critical Control Points (HACCP), and Good Manufacturing Practice (GMP) as set by the Société Générale de Surveillance (SGS), all products that roll out of its factory are of more-than-adequate quality and free from other food safety hazards in order to protect the consumer.

“The credibility of the brand is at stake here so we cannot let our guards down. We continually find ways, through painstaking research and development efforts, on how to make our chocolates perfectly delicious and yet absolutely safe,” says Chincuanco.

Surely, with the breadth of food quality certification standards they put in place, Delfi is still able to make their Goya products affordable for every Pinoy. “Though affordable, it is no excuse to sacrifice quality and food safety. These two are always on top of our minds and are always in place in the entire manufacturing process,” Chincuanco adds further.

There is no denying that the perfect chocolate is made out of thorough and careful research, the best ingredients available, and proper food manufacturing processes—and Delfi makes sure that their Goya and Knick Knacks products has them all to make perfectly delectable chocolates.

Wanting for that ideal and faultless chocolate? The next time you crave for superb-tasting and extraordinary chocolates, try Goya Chocolates that come in bars, bite sizes, panned, wafers and other products that are a perfect fit to the Filipino chocolate palate and of course, Knick Knacks. These premium-quality and affordable brands are what every chocolate-loving Filipino rightfully deserves—and should not miss.

So head off to the nearest major supermarkets, leading groceries and convenience stores nationwide—and even pharmacies, too, and heartily share those delightfully-tasting Goya and Knick Knacks chocolates with your family and friends. It’s the best way to spend any chocolate day.

Or be a Goyaholic. Join us on Facebook at http://www.facebook.com/GoyaChocoholics. 

Goya Radio Tour with Kim Chiu

Goya, the delicious chocolate brand much-loved by many Filipinos, made someone happy when Goya brand ambassadress, popular actress and certified movie queen Kim Chiu, visited popular FM radio stations Love Radio 90.7 and Yes FM 101.

Kim visited Love Radio 90.7 during the program “True Love Confessions” hosted by famous radio DJ Papa Jack, which usually talks about the love problems of callers on-air and get to talk to Papa Jack for his advice. Kim was also at Yes FM 101.1, sister station of Love Radio, as she sat down with DJ Chico Loco during his program “YES! Diaries,” where life experiences of people through letters sent to the station are read on-air.

Both DJs gamely and happily welcomed Goya and Kim Chiu’s visit since both programs have not had any visitors before so for this day, they made an exception.

During her visit, Kim and Goya excited listeners through a call-in radio promo, where one lucky caller who will share his or her experiences would win fantastic prizes from Goya. A security guard who related his fun experiences when he joined a training camp won a one-year supply of delightful Goya chocolates.

The young actress also encouraged listeners to give the new Goya chocolates a try, and added that chocolates are not only perfect as a snack but also an everyday treat or even as a gift to a loved one or special someone.

Kim also brought smiles to the staff of both stations when she and Goya gave away an assortment of Goya products like “Goya Everyday Chocolate Drink,” “Goya Bars” and “Goya Pretzel Twists” as their way of thanking the two stations for accommodating them during their visit.

For her parting words, the actress advised her fans to enjoy life and just relax, saying “Basta always have fun and enjoy life! Enjoy Goya!”