 |
| Danica Sotto in her work-out attire with the healthy variety of rice of Mrs. Lam Rice. Even in her culinary uniform, Danica proudly pose with her trusted and favorite rice brand. |
There’s no doubt that actress and celebrity Mom
Danica Sotto-Pingris will always put family as her number one priority in all
her endeavours, even when it comes to products she endorses.
This explains why the moment she got the call
regarding a possible chance to endorse Mrs. Lam’s Rice brand – a distributor of
locally produced and imported rice varieties, she became ecstatic; not
just for herself, but for her
loved ones as well.
Danica states that it is in fact her first time to
endorse a rice brand and is quite knowledgeable about Mrs. Lam’s rice. Being chosen to be in the very first
ambassador for the said product, she is thrilled for she knows her family will
benefit from the project since her family loves to eat rice. In addition,
Danica also loves to cook; she says she can incorporate the rice brand into
numerous recipes and dishes. “You can never go wrong with Mrs. Lam’s wide
variety of rice. You can come up with many dishes like fried rice, baked rice,
paella, arrozcaldo, sushi and many other gourmet dishes. With her glutinous
rice you can make sticky rice with mangoes, champorado and many other
desserts”, says Danica. Who has obtained a diploma in Culinary Arts and
Technology Management from the center for Culinary Arts.
And pass-on knowledge became just as valuable for the
other members of the Pingris household when Danica married a promising athlete
and star basketball player, Marc Pingris. All knowledge and experiences she was
able to acquire, she is now able to share to her house help and even her
children.
When it comes to rice quality, Danica admits that she
is indeed quite picky and meticulous since her situation is different now that
she is a mom. For her, quality is of utmost importance. She also takes into
consideration how choosing the right variety of rice for the family will
benefit other moms. Her primary questions involve taste, freshness,
cleanliness, consistency, quality, weight and value for money. Her preference
for Mrs. Lam’s rice revolves around the fact that the brand offers freshly
milled local variety rice. Since the rice is immediately delivered to the
outlets 2 -5 days from the milling day, Mrs. Lam’s rice comes in a vast array
of varieties, with a rice type suitable for any budget, depending on the family’s needs whether it’s a budget
lunch or a special gourmet dinner, Mrs. Lam has the for you. The most important
thing, Danica says, is that moms can choose the best tasting freshly – milled
rice using state-of-the-art laser sorters and mist polishers at par with
international standards.
She is quite happy that Mrs. Lam's Rice is available
at leading supermarkets not only as prepacked 2, 5, 10, 25 and 50kg but also
sold on a per kg basis similar to that in the wet markets. Initially she was surprised when she
discovered Mrs Lam's rice have many varieties; locally milled rice from the
fragrant Dinorado Special, Whole Grain Sinandomeng, Long Grain, Sinandomeng
Special, Sinandomeng , Laon (old crop),
Organic Red, Organic Brown rice to the imported ones like Japanese and
Thai Jasmine. Even the packaging was appetizing to look at. For everyday use,
Danica suggests the fragrant Dinorado Speccial or Sinandomeng Rice; for special
occasions or events with visitors that you want to impress, go for the Thai
Jasmine rice or the short grain Japanese variety rice.
“At home, the favorite is fried rice, for my friends,
their favorites are the paella and risotto. You can still make risotto even if you don’t use the
Arborio type or any rice suitable for risotto using our local rice sinandomeng
or Japanese variety short grain rice. It’s more on the technique and style of
cooking,” Danica avers just like a professional chef giving tips to home cooks.
 |
| Danica Sotto with the owner and Mrs Lam herself, Evelyn Lam. |
Danica is also quite impressed that Mrs. Lam Rice is
available not just in many varieties but in varying weights as well, again
depending on a specific family type’s needs. For a small family of four or for
newly married couples, perhaps they can get the 5-10 kilo pack. Whereas for
bigger families, the 25-50-kilo bags will better suit them. “That way, you
don’t get the pressure or fear of rice being stocked too long.
Since Mrs. Lam's rice is freshly milled, you can keep
for 1-2 months provided it is stored in a cool dry place with proper
ventilation. It should also be noted that the rice bins or containers have to
be properly emptied, cleaned and dried after each replenishment to avoid weevil
growth. You can really plan or measure your rice consumption correctly by
buying the rice bag that fits the family’s eating habits. You don’t need to be
a rocket scientist to figure it all out,” says Danica, who was also in the
middle of an exciting photo shoot for the brand.
So now, being an endorser of a growing rice brand,
Danica believes she made the right choice not just for herself and her family
but more importantly, for the other Moms or would-be Moms out there and their
families who will benefit from choosing the right type of rice brand. “For me,
it’s Mrs. Lam Rice and for choosing Mrs. Lam Rice, Moms like me can now ‘rice’
to the occasion, so to speak,” she said with a slight chuckle.
Mrs. Lam's Rice is distributed in the Philippines by
ECT Enterprises based in Malaking Ambling, Magdalena, Laguna and is available
in most major supermarkets and groceries. For details, call 0922-8388365 or
email ectent@yahoo.com.
