Jollibee celebrates milestone 40th year with anniversary anthem

Apat na Dekada. Jollibee marks 40 years of spreading joy with a new anniversary jingle, performed by two of the country’s biggest stars, Gary Valenciano and Sarah Geronimo.

Mr. Pure Energy Gary Valenciano and Popstar Royalty Sarah Geronimo join forces for a one-of-a-kind collaboration that capture the joy-filled stories of Filipinos to mark the 40^th anniversary of the country’s number one fast food chain.

Entitled ‘Apat na Dekada’, the upbeat and heart-warming song encapsulates four decades of joyful moments shared with generations of Filipinos who have made Jollibee a part of their lives. The song was composed by Thyro Alfaro in collaboration with Jollibee’s creative agency, McCann World Group Philippines.

For the past 40 years, Jollibee has been a home to stars who have served as their brand ambassadors. The stellar list includes Sarah and Gary who headlined some of the most memorable Jollibee campaigns but none quite as special as the 40^thanniversary anthem.

One of the brand’s first endorsers, Gary shared how it feels to have reached full circle, “I was happy then, overjoyed now because it is 40 years later and I’m doing something with them again.”

For her part, Sarah has been a part of the Jollibee family since 2005 and has since become one of the country’s biggest superstars, growing a wider audience in the same way that Jollibee has continued to spread its reach in the country and across the globe.

While recording the song, the two artists felt waves of nostalgia as they looked back at their own Jollibee moments with their loved ones.

“‘Yung entirety nung message nung kanta, inisa-isa niya ‘yung simple joys of life, ‘yung simple pero masagana, sincere at totoong-totoo kasi ako mismo nakita ko ‘yun, naranasan ko ‘yun, at naramdaman ko ‘yun,” shared Sarah.

Because the song struck a chord in both singers, they agreed it would also easily resonate among many Filipinos. The Popstar Royalty added, “Kasi ‘yung Jollibee it’s not just a brand. Pinapahalagahan talaga ‘yung values ng pamilyang Pilipino, at saka yung importansya ng saya ng pagiging isang buong pamilya. Iyon ‘yung dahilan kung bakit naging malapit sa puso nating mga Pilipino ‘yung Jollibee.”

According to Gary, he was very happy that the brand had gone global. “I think that they’ve really been able to master that touch of going out of their way, maybe even bending backwards, to stick to what is Filipino, through and through, and it’s now creating an impact. Now people are seeing the consistency and I think that’s something I commend them for. So I think expanding into other countries is not only going to bring a piece of the product to them but it’s also going to bring a piece of the Filipino heart to people all over the world,” he shared.     

This is the first taste of many surprises in store for Jollibee’s 40^thanniversary year-long celebration. Be part of this special milestone by watching the special music video (LINK) and relive your very own jolly moments!

Is your child a brat? Here’s how to deal with it

Parents know all too well how difficult it is to deal with a child’s tantrums. When a child reaches pre-schooler age, this problematic behaviour comes out and parents, not really knowing what to do, just grin and bear it, and just basically brace for the inevitable.       

Children can often display “bratty” behaviour either towards their parents or other people because they cannot properly articulate their feelings yet or struggle with handling their emotions.

At this age, behaviour regulation, or the ability to use self-control to behave in socially acceptable ways is not well developed yet. This can manifest as tantrums and are sometimes triggered by an outburst of emotions such as anger, frustration, anxiety, and irritability.

To avoid these behaviours among pre-schoolers, parents should learn how to develop and nurture their child’s emotional intelligence by teaching them how to better understand and control their emotions.

In his book entitled, “Raising an Emotionally Intelligent Child; The Heart of Parenting,” Dr. John Gottman offers tips on howparents can better deal with their child’s emotional outbursts.

He advises parents to become more aware of their child’s emotions. The first step to improving their behaviour is to recognize that there is an array of feelings that a child has to deal with, such as disappointment or anger, which they might not be able to completely understand yet, or know how to handle.

Parents should also be more observant and listen to what their child is trying to say or express. They should be able to validate their child’s emotions, empathizing with them, and making them understand that what they are feeling is normal.

Dr. Gottman further recommends helping the child to find the words that best identifies what they are feeling. Labelling these correctly can help them better deal with their emotions. It likewise helps the parents themselves be more aware of what their child is going through.

Aside from a parent’s guidance, proper nutrition plays a vital role towards developing a pre-schooler’s emotional intelligence or more commonly known as “EQ”. 

A recent breakthrough in pediatric nutrition is the milk fat globule membrane or MFGM. It is the milk fat’s coating which contains life-enhancing components. MFGM supports a child’s IQ development and is clinically proven to improve behavioural regulation among children.

A study[1] conducted by Genevieve Veereman-Wauters established that children who consumed formula enriched with MFGM demonstrated significantly improved parent-reported scores for behavioral regulation compared to children receiving control formula without MFGM enrichment.

But what’s really exciting experts is that for the first time in history, MFGM can be extracted from cow’s milk and added to a children’s milk formula: only in Enfagrow A+ Four. 

Given the most recent advances in pediatric nutrition, parents can now make healthier choices for their children, enabling and empowering them to better understand their child’s “bratty” behaviour, and knowing that they now can do something about it.

Christmas Gift guide: Huawei phones you can buy under 20k

Watching videos, social media, browsing, photos – we always have something to do with our phones!  If you’re still attached to your outdated device but thinking of letting go anytime soon, this Christmas season may be a perfect time to upgrade your phone.  With so many options to choose from, we narrowed down your choices to the best ones that will fit your budget and serve you well – depending on the functionality you need.  This season, try these Huawei phones as a gift to yourself!

Huawei Nova 2i: if you’re looking for superb display.

With a 5.9-inch screen and a slim, elegant design, Huawei Nova 2i is easy to carry as you watch your favorite series and other fun videos, or view photos on your device.  Its FHD+ resolution screen transforms social media, reading books, playing games, and web browsing.  Priced for only Php14,990, the phone’s 4GB RAM with 64GB internal memory can run multiple tasks efficiently.  Plus, its quad camera setup (2 front, 2 rear) can effortlessly render and detect the depth-of-field of your photos.

Huawei GR5: if you’re a fun-seeker

This stylish 5.5-inch phone has an octa-core processor that delivers balanced performance with high speed processing power.  Huawei GR5’s 13MP camera makes it an essential tool for keeping track of all the colorful moments in your life, and with its special filters that can enhance the tiniest details to keep it realistic, you won’t miss a second in your life.  With its low energy consumption, you can efficiently manage tasks and entertain yourself without having to recharge every once in a while.  Priced at Php11,990, you can get this perfect companion for your life’s adventures. 

Huawei Y7 Prime: if you’re a multitasker

The HUAWEI Y7 Prime’s speedy Octa-core CPU and 3GB RAM allows you to run more apps at once so you can enjoy your entertainment needs or keep your tasks running smoothly… or both!  Its 32GB that’s expandable up to 128GB gives you the freedom to save all your files on-the-go – all in this 5.5-inch device.  With its all-new fingerprint sensor, the Y7 Prime lets you unlock your phone quickly, offering you a fast, secure, and convenient experience.  Its 12MP camera comes with a special feature that lets you take quality photos under any lighting condition.  The design of Y7 Prime makes it a stylish companion for all your multitasking needs, all for the price of Php9,990.

Upgrading your phone may be the last thing on your mind if you have a tight budget, but you’re in luck – they’re all under 20k.  And Home Credit can make them even more affordable for you: even without a credit card, you can pay for it in 6 or 9 month-installments, at 0% interest.

If your phone has served its purpose and is now giving up on you, time to let go!  And you need a prize for sticking with it through thick and thin.  Reward yourself this Christmas with the upgrade you deserve.  It’s easy on your budget, you can even give it as a gift to your family, friend, or that special someone!