The Philippine tourism and hospitality industry will be the spotlight as JUANDERCON 2025 is held on October 23–24, 2025, at Valle Verde Country Club, Pasig City — a two-day national convention to empower the nation's tourism industry through education, innovation, and cooperation.
Organized by Exlink Management and Marketing Services (Exlinkevents) and in partnership with the Junior Tourism and Hospitality Management Association of the Philippines (JTHMAP), JUANDERCON 2025 is a dynamic forum that connects tourism professionals, entrepreneurs, educators, and future leaders. The forum aims to promote and upgrade tourism marketers and professionals.
The convention will feature world-class speakers and thought leaders who will deliver concepts regarding tourism marketing, destination branding, leadership, and digital transformation.
Day 1 – Tourism Marketing
Asec. Sharlene Batin, Department of Tourism – Keynote Address: "The Future of Tourism: Marketing in a Competitive World"
Bobby Horrigan, CEO, Horrigan Hospitality – "From Boracay to the World: Crafting Global Destination Brands"
Art Boncato, Group GM, Megaworld Hotels & Resorts – "The Psychology of Travel: Selling Dreams, Not Just Destinations"
Panel Discussion: "What Employers Want: The Skills & Mindset Needed in Tourism Careers" with Arlene Alipio (DOT), Christina Aquino (Taylor University), and Arjun Shroff (PHILTOA), moderated by Dean Kathlene Apillado (JRU)
Bertch Ian Namuag-Ranis, Managing Director, Fil-Global Immigration Services Corporation – "Growing Your Career Beyond the Philippines"
Dean Henry S. Tenedero, St. Clare College – Closing Keynote: "NeuroWanderlust: Inspiring the Mind to Travel and the Heart to Serve"
Day 2 – Tourism, Hospitality & Leadership
Mayor Vico Sotto, Pasig City – Keynote Address: "Transformational Leadership: Building Trust, Transparency, and Innovation"
Ivannovich Dmitriv Agote, OIC-ARD, DOT-NCR – "Global Trends Shaping the Future of Travel and Hospitality"
Eylla Gutierrez, OIC-Executive Director, Asian Institute of Management – "Smart Destinations: How AI is Rewriting the Future of Tourism Marketing"
Philip Tiongson, GM for Data Science and Analytics, Havas Ortega – "Prosumer Report: The Rise of Mindful Traveling in the Philippines"
Arch. Joey Rivas, Director, ROKID Philippines – "Enhancing Travel Experience Through Technology"
Panel Discussion: "Leadership: From Island Hopper to Industry Leader
— Why Tourism Needs You Now!" with Liani Lou Miranda (JTHMAP National President 2019–2021) and Pio Sanchez (Director of Sales, El Nido Resorts), led by Jojo Villamin, JTHMAP Founder
Malu Galang, FBSE Master Trainer – "Hospitality with a Heart: Servant Leadership in Tourism"
The convention shall also feature the JTHMAP Awards Ceremony, recognizing distinguished students, organizations, regions, advisers, and the coronation of the new JTHMAP Ambassadors.
"JUANDERCON 2025 is not merely a convention—it's a movement that will elevate Philippine tourism by shaping leaders who can inspire innovation, service excellence, and national pride," said Orly Ballesteros, Project Head. "We envision a new generation of tourism practitioners who are going to lead the Philippines to world recognition."
As the country's best convention of the tourism marketers and leaders of tomorrow, JUANDERCON 2025 places particular importance on the role of education, leadership, and cooperation in ensuring the competitiveness and dynamism of Philippine tourism.
For further details, log on to www.juandercon.com
